Axo Analytics is a real-time website analytics platform that delivers maximum insight and data, pairing fast ingestion with strict privacy guarantees. Built on Laravel + Livewire for the app layer, Cloudflare for global edge collection, and ClickHouse for analytics storage, Axo scales from small sites to very high-traffic properties, without resorting to invasive tracking which requires cookie banners.
Website: https://axoanalytics.com
What Axo Does
- One-page, real-time analytics: See visitors, pages, referrers, sources/UTMs, devices, browsers, geo, events, downloads, external links, refreshed automatically and explorable in depth. There’s also an all-sites overview for multi-property owners.
- Powerful filtering & comparisons: Filter by any metric (stack up to 10+ dimensions) and compare time ranges to spot trends fast.
- Humans-only metrics: Sophisticated bot/spider filtering to keep your numbers clean.
- Zero PII dashboards (“no spying”): Only aggregated, anonymized data, nothing personally identifiable.
- Email reports: Schedule daily (Pro), weekly, or monthly snapshots; unlimited recipients supported.
Privacy by Design
- GDPR-aligned, cookie-free approach with de-identified IP handling; sample policy language available.
- EU-only data at rest & access; processing and storage occur on EU servers, with global collection at the edge via Cloudflare Workers.
- 100% data ownership with raw data export.
Tech Stack & Infrastructure
- Dashboard App: PHP (Laravel + Livewire)
- Edge & Storage: Cloudflare Workers (ingest + async processing), Cloudflare R2 (per-site custom scripts), Cloudflare D1 (site settings & ClickHouse maintenance fallback), Cloudflare CDN (caching + firewall)
- Analytics DB: ClickHouse
- App Data: SQLite (customers & settings)
- Ops: Kamal Deploy (EU servers), custom performance-tuned Docker images, end-to-end monitoring (ingest, DB, app), and a full staging environment.
Key Product Features
- High-throughput ingest layer: Fast, asynchronous collection designed for spikes and big sites.
- All-in-one dashboard: Real-time visitors, deep dives per box, and an all-sites dashboard to manage multiple properties.
- No-code configuration: Install once; manage everything in the web app (SPA mode, wildcards, internal traffic rules, multi-domain, custom event tracking).
- Filtering & search: Click-to-filter, advanced operators, wildcards, and saved time ranges with period comparisons.
- Events & conversions: Track form submits, downloads, external link clicks, ecommerce conversions, and 404s.
- Team management & sharing: Public/password-protected dashboards; roles with granular access; share reports without requiring accounts.
- Firewall controls: Per-site rules (country/IP) and global firewall across all sites.
Why Teams Choose Axo
- Performance at scale: Edge ingestion + ClickHouse analytics deliver low overhead on your site and fast queries in the UI.
- Trustworthy numbers: Aggressive bot filtering and consistent definitions (visitors, views, time, bounce) reduce noise and ambiguity.
- Compliance & control: EU data residency, GDPR alignment, and full exportability keep legal and data teams comfortable.
Ideal Users
- Privacy-conscious companies (EU or global)
- Publishers, SaaS, and ecommerce sites needing max real-time visibility without cookies or PII
- Agencies managing many sites that need all-site rollups, role-based access, and scheduled reporting